A 360 degree campaign to help drive more Admissions
Nalapad Academy, an International School based out of Bangalore launched in 2018 and wanted to go aggressive on their lead generation through digital media space particularly, with efforts on the offline space going on, in parallel. While making that possible does seem like a daunting task, with the right channeling of campaigns, using appropriate content with sizeable ad budgets, we were able to generate 250+ leads within a span of three months, which led to 20 conversions - kids who are now enrolled into the school as happy students.
Visual, relatable, relevant and heartfelt content
Our differentiator was moving away from a push marketing strategy to a pull marketing strategy, where users clicked on our compelling content which was video based, laden with emotion.